In 2023, we partnered with The R&A to feature live music at the AIG Women’s Open for the very first time to enhance fan experience and attract new and diverse audiences to the championship.

Set against the backdrop of Walton Heath Golf Club, we successfully produced an unforgettable Ellie Goulding concert on the Saturday night of the Open. Over 15,000 fans attended over the weekend.

Austin Tilsley, Director OF Championships, The R&A

“For the very first time the AIG Women’s Open successfully featured live music thanks to the partnership with Music Plus Sport. Music Plus Sport were ever professional throughout, provided good support during the planning phase, delivered the concert well and support in several areas outside the scope of work. We look forward to working with the Music Plus Sport team again.”